ABCRC

Alberta is one of Canada’s top beverage container recyclers, and the Alberta Bottle Depot (ABCRC) wanted to brag about it. We elevated the everyday people who make it happen with a fully integrated campaign that captured Alberta’s “Depot Heroes” in action.

AD: Dylan Smith ACD: Michael Goldlist CD: John Halliday

Project Scope

  • Creative concept development

  • Video & audio scripts

  • Video & audio production

  • Headlines and supporting copy for billboards, POS, GDN, SEM, and Meta

  • Landing page

  • Case study script

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