Symbodi
Symbodi offers a line of pro-level massage tools backed by famous pro-athlete sponsors. Professional buy-in lends the brand a lot of credibility for sports enthusiasts, but that wasn’t the case for regular customers.
The task was to leverage Symbodi’s sporty personality but appeal to mere mortals—because even though you can’t deadlift truck tires or land a triple axel doesn’t mean you can’t recover like a pro. By simplifying their messaging, we connected to a broader range of audiences.
AD: Aly McAuley CD: Randall Graham ECD: Dan Strasser