Balzac’s Coffee

My work with Balzac’s started with a creative platform that distanced the brand from hustle culture and embraced slower European coffee traditions. “Drink it in” became the brand’s tagline and core philosophy. We then created two spots that would inspire audiences to slow down and savour the moment.

ACD: Filipe Biondi ECD: Dan Strasser

Project Scope

  • Creative platform development

  • Creative concept development

  • Video scripts

  • Video production

  • Supporting headlines and media copy for GDN, YouTube, Meta, Pinterest, and TikTok

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