Balzac’s Coffee
My work with Balzac’s started with a creative platform that distanced the brand from hustle culture and embraced slower European coffee traditions. “Drink it in” became the brand’s tagline and core philosophy. We then created two spots that would inspire audiences to slow down and savour the moment.
ACD: Filipe Biondi ECD: Dan Strasser

Project Scope
Creative platform development
Creative concept development
Video scripts
Video production
Supporting headlines and media copy for GDN, YouTube, Meta, Pinterest, and TikTok