Three Farmers

The task was to market Three Farmers' roasted fava beans as a back-to-school snack so tasty kids don't even realize it's healthy. And the solution was right there in the name. By seamlessly weaving ease into the brand, we positioned it as the answer to any lunch-packing problem—from 2nd-grade sandwich skeptics to peanut-free playgrounds.

AD: Aly McAuley CD: Randall Graham ECD: Dan Strasser