Calgary Co-op

In 2023, I helped create Calgary Co-op’s festive campaign. Known throughout the city for its premium offerings, the locally owned co-operative wanted to inspire Calgarians to indulge in the best possible ingredients and in turn, create the best possible holiday moments with loved ones.

After crafting the campaign line, “All the Best,” which works not only as a quality claim but also as a signoff and holiday wish, we built a fully integrated campaign for their grocery and liquor stores. While radio leveraged classic holiday songs to convey our message, video and static ads showed Calgary Co-op employees literally serving all the best to Calgarians. It was during this time that I also made my debut as an extra in the Wine Spirits Beer spot (I’m the one going for the Chardonnay).

AD: Mark Rowe AD: Luke Callahan AD: Euan Retallack CD: Phil Copithorne

Agency: C&B Advertising

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Project Scope

  • Creative concept development

  • Video scripts for grocery and liquor stores (heroes and cutdowns)

  • Radio jingles with donut versions to accommodate two months of weekly specials

  • In-store announcements

  • Campaign headlines and supporting copy for out-of-home, digital, social, and print assets

  • Video, audio and music production

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