Banff Lake Louise Tourism

In 2024, C&B developed a new brand positioning for Banff & Lake Louise Tourism. “Wonders Await” is a promise of all the magical sights and experiences waiting to be discovered in Banff National Park. 

“A Wonderful Story” launched that new identity. During the campaign's conception, we faced a significant restriction. We only had the budget for a one-day shoot, meaning much of the creative had to rely on pre-existing photography. Partly inspired by The Princess Bride, we ideated a magical storytelling concept. With storybook-style illustrations and 2.5D effects, the result is a dynamic campaign that highlights Banff’s offerings and underlines its promise that "Wonders Await."

AD: Mark Rowe CD: Jarrod Banadyga CD: Phil Copithorne

Agency: C&B Advertising

BLL-24-003 Consideration Social Display 1920x1080 WW JUN6_03.jpg

Project Scope

  • Creative concept development

  • Video scripts (:30s hero and :15s cutdowns)

  • Campaign headlines and supporting copy for digital and social assets

  • Video & audio production

Cutdowns

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