Fody Foods

The low-FODMAP diet is a regimen based on restricting foods that irritate digestion, and many of its followers are big fans of Fody. The tasty lineup of sauces, salsas, and more is designed around the popular diet. But the brand was hungry for more, looking to appeal to the broader masses who simply wanted great-tasting food free of gastrointestinal regret.

The answer was “Gut Love.” It happens when you find food that tastes great and feels good, and evolved from an integrated campaign into an entirely new brand platform.

AD: Danielle Goudie ECD: Dan Strasser

Fody-BannerB.png

Project Scope

  • Creative concept development

  • Headline-first packaging redesign for eight SKUs

  • Hero video & jingle scripts (written to be segmented into an additional four :15s and two :06s for awareness and retargeting rollouts)

  • Video & audio production

  • Supporting awareness & retargeting media copy for Meta

  • Brand guidelines refresh

  • PR writeup

A Fresh New Look

To showcase Fody’s new packaging and ensure the destination looked as delicious as the digital, we made over the brand’s homepage with an unmistakably “Gut Love” look and feel.

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