Tourism Richmond

Just south of Vancouver, Richmond is a small city with a big draw. Most visitors come for North America’s largest night market. But beyond incredible cuisine, Richmond’s appeal lies in its welcoming people, active port, and eclectic personality.

The task was to create new TikTok ads using existing footage. We met this need by imposing TikTok’s interactive poll sticker on split-screen looping videos, creating a “would you rather” set of ads. This strategy not only showcased the city’s diverse offerings but also encouraged engagement and helped us gain a better understanding of our audience.

Our “Vote” campaign saw an overall video completion rate of 2.62%. The voting button was interacted with 20,344 times at an engagement rate of 1.9%.

AD: Luke Callahan CD: Phil Copithorne

Agency: C&B Advertising

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Project Scope

  • Creative concept development

  • Creating playful Q&A’s that covered Richmond’s tourism offerings

  • Supporting media copy for TikTok

Pacific Point of View

In 2024, we had the same task of creating TikTok ads using pre-existing footage. As they were all shot from a first-person POV, I wrote the CTA and headline, “Enjoy a Pacific POV" and scripted two videos that each told a unique story.

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