Travel Alberta: LARCH

When Travel Alberta asked for an idea to capture the current zeitgeist, I presented a concept inspired by fashion. Every fall, the Rockies showcase the larch tree’s stunning transformation to golden yellow, echoing the season’s vibrant trends. Just in time for fall fashion week, we launched LARCH—a high-end, mysterious brand designed to resemble a real fashion house. When visitors click through and discover the brand’s true origin, they find that LARCH celebrates Alberta’s breathtaking fall colors and invites them to experience this beauty in person.

AD: Scott Frank AD: Luke Callahan CD: Jarrod Banadyga ECD: Phil Copithorne

Agency: C&B Advertising